Broadcast Production at Scale

The Challenge: Re-engineering a Failing Operation

Foxtel’s overseas production unit was underperforming, plagued by inefficiencies that threatened critical relationships with content partners like HBO, Warner Bros, and Netflix.

The mandate was absolute: halt the operational decline and entirely re-engineer the creative pipeline. We needed to establish a culture of precision to ensure the timely, high-quality delivery of a vast array of promotional content across multiple distinct broadcast departments while meeting rigorous international standards.

The Solution: Orchestrating Precision and Growth

I executed a comprehensive strategic revival focusing on standardization, accountability, and direct partner alignment.

• Operational Standardization: Implemented a complete overhaul of workflows, introducing stringent quality control protocols, standardized briefing, and clear communication channels to eliminate bottlenecks.

• Strategic Departmental Growth: Developed tailored growth strategies for diverse departments (Sports, BINGE, Trade, etc.), optimizing resource allocation rather than applying a blanket approach.

• High-Stakes Partner Management: Took direct ownership of high-level communication with global studio heads, aligning creative direction to transform adversarial relationships into collaborative partnerships.

• Talent Development: Mentored the 20+ person team, instilling a culture of precision and accountability to build a self-sustaining, high-performance unit.

The Impact: Operational Renaissance

Through strategic intervention, we transformed a failing division into a robust, scalable asset for Foxtel.

• Stabilization & Measurable Growth: Halted operational decline and achieved sustainable growth of 5-15% across all key production departments.

• Restored Global Trust: Rebuilt and strengthened relationships with top-tier international studios through consistent, reliable, on-brand delivery.

• Elevated Output: Ensured a consistent stream of world-class promos and trailers, enhancing Foxtel's brand perception.

• Optimized Efficiency: Streamlined processes for superior utilization of the 20+ strong professional team under complex conditions.