TATA Virtual D&I Exhibition

The Challenge: Provocative Storytelling at Enterprise Scale

TATA required a Diversity & Inclusion initiative that transcended traditional corporate training. The goal was to engage nearly a million stakeholders with deeply sensitive, experimental art and provocative narratives.

The challenge was dual-faceted: envisioning a compelling, emotionally resonant creative journey while meticulously managing a mammoth production pipeline to deliver a technically robust, accessible SCORM package suitable for a massive global workforce.

The Solution: Innovation, Sensitivity, and Rigorous Engineering

I oversaw the entire 6-month lifecycle, balancing artistic risk with corporate stability through a precision-led strategy.

• Curatorial Framework: Developed a narrative strategy that utilized experimental art and interactive films to challenge perceptions, balancing "provocation" with corporate context.

• Integrated Production Pipeline: Managed a diverse cross-functional team (filmmakers, animators, developers) to ensure disparate art forms coalesced into a unified user experience.

• Scalable SCORM Architecture: Architected a technical framework ensuring seamless delivery and tracking across devices, prioritizing accessibility and "Der rote Faden" (the red thread) of the user journey.

• Complex Stakeholder Management: Navigated high-level D&I committees to align sensitive content with TATA’s values, translating artistic vision into actionable, compliant production plans.

The Impact: A Benchmark for Corporate Empathy

We successfully launched a pioneering virtual experience that delivered on both creative ambition and technical scale.

• Massive Engagement: Successfully reached and engaged ~1 million users, fostering deep reflection on critical D&I issues.

• Corporate Innovation: Positioned TATA at the forefront of internal communications by successfully leveraging experimental media at scale.

• Flawless Delivery: Executed a flawless enterprise-grade deployment, seamlessly integrating 20+ complex interactive modules.

• Proven Leadership: Validated the ability to manage high-stakes, multi-faceted projects that require both creative direction and technical project management.